Our focus has been breeding cattle that excel in the economic traits for the commercial farmer. Live calves on the ground though fertility and calving ease, adequate growth to hit targeted markets but maintaining a moderate cow size to improve efficiency and lastly superior carcass qualities. Higher carcass weights, bigger EMAs with good fat cover and IMF result in high yielding easy doing cattle capable of meeting premium market specifications.
Performance recording is an important tool in achieving these goals with as many traits as possible recorded on bulls and retained females. This builds a bank of data to improve the accuracy of EBVs produced. Only through accurate data are you able to breed for and move your herd in the desired direction.